KAEM DesignsAll customer work

Customer Work · MozGo

A movement programme made clear at a glance

Two Hungarian A3 posters turn a multi-stage movement programme and club offer into energetic, readable campaign communication.

Promotional poster systemOriginal artwork language: HU
MozGo Hungarian promotional poster showing a family running and club membership benefits
MozGo · Promotional poster system

The compressed brief

What the work had to solve.

A concise view of the starting point—enough context to understand the design without exposing private intake material.

01 · Audience
Families, young people and adults looking for structured movement programmes in Budapest.
02 · Objective
Present the programme journey and MozGo Club benefits with immediate clarity.
03 · Deliverables
Two print-ready A3 promotional posters with exact brand marks and scan-ready QR codes.
04 · Key constraints
Exact Hungarian copy and accents, clear hierarchy, on-brand colour, credible human movement and reliable QR scanning.

From brief to visual system

The decisions behind the result.

01

Progression becomes structure

A modular hierarchy turns several programme stages into one understandable path.

02

Energy stays on-brand

Teal, coral and deep charcoal keep the campaign lively without losing recognition.

03

Action remains practical

Club benefits, location and QR access stay visible within a dense print composition.

Explore the other case study

DigitalConto

One visual system for international business communication

Explore the other case study